AboutBluroca

Since 2025

Dive Into Bluroca’s Story

Our Dream

Vision

Transform Thailand’s manufacturing strength into scalable market growth.

Bluroca's vision is simple yet impactful: to transform Thailand's manufacturing strength into scalable market growth.

Thailand manufacturingScalable market growth

Our Story

Help us complete our name!

Blue Ocean + Orcaroca

The name Bluroca combines the blue ocean, representing untapped markets and new possibilities, with the orca, one of the ocean’s most intelligent, powerful, and adaptable predators.

Blue OceanUntapped markets, new possibilities, and space beyond crowded competition.

OrcaIntelligence, power, adaptability, coordination, and precise execution.

Curious about our logo colors?

Brand Philosophy

Our Brand Philosophy

Blue ocean thinking

We look for clear market space where Thai manufacturers can grow with less noise, sharper positioning, and stronger commercial upside.

Blue ocean thinking is not about chasing every opportunity. It is about finding the market space where a manufacturer can be seen clearly, compete with purpose, and grow without being trapped in crowded price battles.

For Bluroca, that means connecting strategy, data, sales, logistics, and trade around one focused opportunity before we scale.

Our Team

Operational depth. Analytical discipline.

Bluroca is led by two complementary co-founders: one built from logistics execution, the other from trade economics and data science.

Bluroca is built on the complementary strengths of its co-founders, Paniti Nimitpanya (Film) and Dr. Pattawee Puangchit (Bob). Rooted in the Pacific Group's second generation, Mr. Nimitpanya grounds Bluroca in real logistics, cold chain operations, and supply chain execution.

Dr. Puangchit adds the analytical foundation as a trade economist and data scientist, shaping Bluroca's data systems, market analysis, and quantitative strategy. This combination gives Bluroca the operational depth and analytical discipline to bring Thai food manufacturers to market with confidence.

Co-founder, Logistics & Supply Chain Execution

Paniti Nimitpanya (Film)

Grounds Bluroca in real logistics, cold chain operations, and supply chain execution.

Pacific Group second generationCold chain operationsCertified Customs Broker

M.Sc. in Global Supply Chain, Purdue University, USA
M.Sc. in Finance, Chulalongkorn University, Thailand
B.Eng. in Industrial Engineering, Chulalongkorn University, Thailand
12+ years of experience in logistics
Certified Customs Broker

Get In Touch

Address & Company Information

Address

99/44 Moo 4, Ekkachai Road, Khok Kham Subdistrict, Mueang Samut Sakhon District, Samut Sakhon 74000, Thailand

Emailinfo@bluroca.com

Business RegistrationView official registration record

Ready to talk specifics?

Tell us what you’re building. We’ll tell you exactly how we’d run it.